Attending a conference isn't all about personal and career development. Here's what else employees should be doing...

1.  Learn

This is the most obvious motivation for most people who attend conferences. And given the quality and quantity of conferences out there, you'd be hard-pressed to find one where you couldn't learn something. But, be thoughtful and choosy about which sessions you commit to.

2. Network

This is one of the most popular reasons people cite for attending a conference. And who doesn't like the opportunity to get to know and meet new people who work in the same industry? There's an incredible amount of sharing, learning and leveraging that can happen.

3. Content

A few years ago, people went to conferences, learned lots of things and that was that. Then along came social media and everything changed. Now look around a room at a conference and note that almost everyone is tweeting snippets and stats using conference hashtags. Even if you're not at the conference, you can follow along. There are live feeds, blogs and more covering all the action.

4. Share

If you send someone to a conference and they learn and network and create content, then that's great. But, to truly make it valuable, they've got to bring all that back and share it with all the folks who didn't get to go to the conference, but could benefit from the good stuff. And, having the extra responsibility of bringing something back to share encourages your team to be present and engaged during the conference.

Find out about booking your next conference or event at Destiny Country Lodge in White River, Mpumalanga, by calling us at central reservations: +27 (0)11 100 4436 or directly at the Lodge: +27 (0)13 751 6600 or by e-mailing us at info@destinylodge.co.za.

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